Top Nutraceutical Brands in India

The nutraceutical industry is no longer a niche in India. It has become one of the fast-growing health sectors in the country. This growth is driven by increasing lifestyle diseases, rising health awareness, and a booming wellness culture. People are now actively investing in nutraceutical brands in India.

According to a 2024 industry report, the Indian nutraceutical market was valued at approximately USD 8.5 billion in the previous years, and it is expected to reach USD 18 billion by 2030. This industry is growing at a CAGR of over 13%. It means people are focusing on wellness, immunity, and preventive healthcare. This segment has attracted global giants.

From the Ayurvedic formulations rooted in centuries of tradition to cutting-edge clinical nutrition. Nutraceutical brands in India cater to every need, such as sports, bone health, diabetic management, and infant care. In this blog, we bring you the top 10 nutraceutical brands in India.

List of Top 10 Nutraceutical Brands in India

1. Angiolife Healthcare 

Angiolife Healthcare is one of the most dependable names in pharma-grade nutraceuticals. The products are built on the foundation of GMP-certified manufacturing and science-backed formulations. Every product is developed with the same rigor and quality standards as prescription medicine. We have a pharma-nutraceutical integration model. We ensure both safety and efficacy of the products. 

Angiolife serves a wide spectrum of therapeutic needs, from cardiovascular and orthopaedic supplements. Our robust PAN India distribution network and affordable price make us a premium nutraceutical brand accessible across Tier 1, Tier 2, Tier 3 cities. Agiolife is a comprehensive solution for the franchise partner and healthcare professionals. 

2. Dabur India Ltd.

Legacy of Ayurvedic Wellness since 1884. 

Dabur is one of the oldest and most iconic healthcare brands with over 140 years of Ayurvedic heritage. This company was founded by Dr. S.K. Burman. It is a nutraceutical portfolio under Chyawanprash and Real Activ that bridges traditional immunity wisdom with modern supplementation. Additionally, Dabur Chyawanprash commands over 60% market share in the Indian immunity segment. The presence of the brand has 100+ countries. Dabur’s nutraceutical business is truly global in scale. 

3. Himalaya Wellness Company

Science meets nature since 1930 

The Himalaya Drug Company has a reputable name in botanical science with clinical research in India. Their nutraceutical range spans liver care, bone health, and women’s wellness, which are highly demanded in India. Liv. 52 remains one of the best-selling herbal supplements globally. With 200+ in-house scientists and a presence across 100+ countries. Additionally, Himalaya continues to invest heavily in evidence-based herbalism. 

4. Patanjali Ayurved

Swadeshi Nutraceutical giant, Est. 2006

Patanjali is a disruptive nutraceutical landscape with an aggressive swadeshi price model. The company offers ashwagandha, ghee, immunity juices, and Ayurvedic supplements at mass market prices. Additionally, Patanjali has a deep penetration into the Tier-2 and Tier-3 cities, backed by 5000+ exclusive stores. The company is a powerhouse in nutraceuticals. 

5. Amway India

Reputed Vitamin & Supplement Brand, Est. 1959

Nutrilite is globally recognized as the leading brand name in Vitamins, minerals, and dirty supplements. It is a unique farm-to-supplement model, growing proprietary botanicals on certified organic farms. The company has made its presence in the market with reliable products at affordable prices. The products like supplements and omega-3 are top performers in the Indian market. 

6. Abbott India

Clinical Nutrition Excellence, Est. 1944 

Abbott is a nutritional division and a global leader in clinical nutrition. The most common products are Ensure, Pediasure, and Similac, which are stable in Indian hospitals, clinics, and homes. Their clinical nutrition segment grows at 18-20% annually. It is driven by rising awareness of hospital nutrition and elderly care. Additionally, the products are a combination of medical credibility and retail accessibility that makes them irreplaceable in the nutraceutical space. 

7. Zydus Wellness 

Everyday Nutrition Made Smart, Est. 1988 

Zydus Wellness brings a diverse portfolio of functional nutrition brands catering to the evolving health needs of India. The Sugar-Free commands 85% of the market share in the low-calorie sweetener segment in India. The company also continues to be a trusted health drink for children. Additionally, Nutralite addresses a heart-healthy fat alternative. They make Zydus a full-spectrum wellness company. 

8. Herbalife Nutrition 

Herbalife Formula 1 / Herbal Aloe, Est. 1980

Herbalife Nutrition is globally renowned for science-backed meal replacement and sports nutrition products. It is a direct selling model that pairs personal health coaching with product delivery. It’s a unique combination that builds long-term consumer loyalty. Their protein shakes, aloe drinks, and herbal teas are bestsellers in the fitness segments.

9. Bright Lifecare Pvt. Ltd.

India’s digital-first nutraceutical disruptor, Est. 2011

HealthKart has transformed how India discovers and buys nutraceuticals through a powerful digital-first strategy. The sub-brand MuscleBlaze is currently the most reputed sports nutrition brand by e-commerce sales volume. Additionally, HL vitals caters to the everyday wellness needs. The demand for the gym culture and protein awareness among millennials and Gen Z consumers.

10. Baidyanath Herbal Supplements

Century Old Ayurvedic Wisdom, Est. 1917

Baidyanath is one of the most trusted Ayurvedic nutraceutical companies. The products like Chyawanprash, Triphala, and digestive health products are most reputed in the market. Its deep presence in semi-urban and rural India makes it a go-to brand for traditional home-remedy supplements. Additionally, new-age packaging and product extensions are bringing it close to urban wellness consumers.

Why Nutraceuticals are Booming in India

1. There are 77M diabetics + 54M Cardiac patients, making preventative nutrition essential. It has increased the demand for nutraceutical products
2. Vitamin C, Zinc, and immunity supplements demand surged around 40-50% after COVID. Post-COVID, the demand for nutraceutical supplements remains the same.
3. The disposable income for health products is at an all-time high. The premium supplement market exists because of this specific demand.
4. The digital health platforms provide E-Commerce access, which enables Tier 3 cities to access premium nutraceutical products.
5. The FSSAI and Ayus framework have developed regulatory standards that enhance product quality and build consumer confidence.

Final Thoughts!

The nutraceutical industry in India is clearly on a strong growth path. It is increasing health awareness, rising lifestyle disorders, and a clear shift toward preventive healthcare. What makes this sector particularly exciting is its versatility. It caters to every segment from immunity and general wellness to clinical nutrition.

The market will be dominated by nutraceutical companies that prioritize quality and transparency and create new products through their innovative research. In the coming years, nutraceuticals are not just going to be an alternative. They will become an essential part of everyday healthcare in India.